Pull & Bear Shop Launch and Afterparty

Hyponik were approached by the Hidden Agency to help with the forthcoming launch of massive Spanish clothing chain’s Flagship Store Opening on London’s Oxford Street.

Hyponik programmed the music at the after party and the shop launch and I was brought in to oversee all the production for the shop launch as well as the after party at The Bathhouse in Liverpool Street.

For the shop opening I dealt with all the technical side of things and the general logistics of doing a 200 capacity party with 3 live bands in a tightly packed clothing store in the heart of London’s shopping district.
Needless to say we did it, and live sets from Filthy Dukes and Crystal Fighters went down a treat to more than 200 specially invited guests, press and fashionable types.

For the after party I projected the shops logo onto the walls and screens, added some moving lights to add wow factor when people walked up to the venue, and we sourced masks to add a masked ball edge to the proceedings.

The afterparty was rammed out by 11pm and featured the cream of London’s bass heavy scene to show the Spanish chain how people like things in London. Live sets by Drums of Death and Debruit, plus DJ sets from Joe Hotchip, Brackles, Cooly G and Patchwork Pirates rocked this amazing art deco venue.

Check the video here:

Fenchurch SS10 Launch

Launching the new season for Fenchurch and also the birth of Hyponik’s new events arm.

Adding to many years of event promotion and club nights across the capital, now helping brands and companies come up with interesting, individual and fun event solutions..

To kick start this company, Fenchurch asked us to produce their new season with a star studded Launch Party.

We sourced the venue, the sound, lights, decor, branding and generally gave them an awe inspiring event to start ten years in the business.

Village Underground in Shoreditch was the location and after showcasing their new collection, the event went on late into the night with dj sets from BBC Radio 1’s Annie Mac, Krafty Kuts and A Skillz from Finger Lickin’ Records.

Email me if you like the look of this and want something similar for your company or event.

www.hyponik.com