Pull & Bear Shop Launch and Afterparty

Hyponik were approached by the Hidden Agency to help with the forthcoming launch of massive Spanish clothing chain’s Flagship Store Opening on London’s Oxford Street.

Hyponik programmed the music at the after party and the shop launch and I was brought in to oversee all the production for the shop launch as well as the after party at The Bathhouse in Liverpool Street.

For the shop opening I dealt with all the technical side of things and the general logistics of doing a 200 capacity party with 3 live bands in a tightly packed clothing store in the heart of London’s shopping district.
Needless to say we did it, and live sets from Filthy Dukes and Crystal Fighters went down a treat to more than 200 specially invited guests, press and fashionable types.

For the after party I projected the shops logo onto the walls and screens, added some moving lights to add wow factor when people walked up to the venue, and we sourced masks to add a masked ball edge to the proceedings.

The afterparty was rammed out by 11pm and featured the cream of London’s bass heavy scene to show the Spanish chain how people like things in London. Live sets by Drums of Death and Debruit, plus DJ sets from Joe Hotchip, Brackles, Cooly G and Patchwork Pirates rocked this amazing art deco venue.

Check the video here: