Pull & Bear Shop Launch and Afterparty

Hyponik were approached by the Hidden Agency to help with the forthcoming launch of massive Spanish clothing chain’s Flagship Store Opening on London’s Oxford Street.

Hyponik programmed the music at the after party and the shop launch and I was brought in to oversee all the production for the shop launch as well as the after party at The Bathhouse in Liverpool Street.

For the shop opening I dealt with all the technical side of things and the general logistics of doing a 200 capacity party with 3 live bands in a tightly packed clothing store in the heart of London’s shopping district.
Needless to say we did it, and live sets from Filthy Dukes and Crystal Fighters went down a treat to more than 200 specially invited guests, press and fashionable types.

For the after party I projected the shops logo onto the walls and screens, added some moving lights to add wow factor when people walked up to the venue, and we sourced masks to add a masked ball edge to the proceedings.

The afterparty was rammed out by 11pm and featured the cream of London’s bass heavy scene to show the Spanish chain how people like things in London. Live sets by Drums of Death and Debruit, plus DJ sets from Joe Hotchip, Brackles, Cooly G and Patchwork Pirates rocked this amazing art deco venue.

Check the video here:

Festival Production

Since 2000 have worked on a variety of festivals across the UK and in Spain.

Roles have ranged from artist liaison to production office manager, production manager, gate manager, stage manager and deputy production manager. Festival sizes range from 500 to 15000 to 150000!

In between these roles I’ve also done 2 years at the award winning dance music festival- Glade Festival.
www.gladefestival.com
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Glade started out as an area at Glastonbury many years ago and is now entering its 6th year as a standalone festival. In 2008 it won best Dance Music Festival at the UK Festival Awards.

Working alongside all of the 4 directors I helped them to create a smooth running event.

In 2008 the event was at the Wasing Estate in Berkshire. The areas I was involved in were:

Promotion- Street promo across the UK and online promotion

Community Liaison- Meeting with locals on a regular basis and managing a community liaison group, to raise dialogue between the festival and the locals. This also involved being involved in the licensing of the festival and speaking with locals during the event to answer any questions they may have had.

General Office Tasks- updating contact list, meal ticket allocation, answering general emails, organising on site workers, litter picker teams and other areas of pre and on site production.

In 2009 the festival moved to Matterley Bowl in Winchester where I carried out the following:

Marketing Manager- setting up a clear marketing timeline in the latter part of 2008 to ensure a clear plan of action of how to promote Glade 2009. I also had to find new ways of promoting the festival as well as advert planning, UK wide promo- online and street, competitions and media partnerships.

Community Liaison- Meeting with locals to advise them on the kind of festival we are, and hearing any problems they may have had with previous events.

Production- Organising venue managers and production office staff as well as over seeing the overall running of the festival.

More info at www.gladefestival.com

Here’s the promo real that we sorted to help advertise the event and let people know what to expect at Glade 2009.

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Other recent festivals I’ve been involved in include;

Glastonbury Festival- Production for Glade area (2008 / 2009)

Loop Festival- Production Office Manager (2007 / 2008)

BLOC Weekend- Production Manager (2007 / 2008 / 2009 / 2010)  (see seperate section)

Lost Vagueness at Glastonbury- Production Office (2007)

Lost Vagueness at Electric Picnic- (2007)

Rocket Festival- Deputy Production Office Manager (2006 / 2008)

Bloom Festival- Production Office Manager (2006 / 2007)

Reading Festival- Gate Manager (2008 / 2009)

More info about my festival work is available on the Association of Independent Festival’s Website here:
www.aiforg.com