Posted on April 4th, 2012 No comments
Launching the new PS Vita handheld console Amplify and myself produced three pop-up shops across the UK, to give trade and public a unique chance to try out the console before it was released. Week long pop-up shops appeared in Manchester, Glasgow and London.
A unique and stylish layout inside created a variety of areas and set-ups where you could try out the PS Vita. From standing up positions, to lounge areas and multiplayer tables. In addition to this guest performers appeared at all of the venues to add an urban music edge to proceedings and add a party element. Guests such as Rizzle Kicks, Tinchy Stryder and Yasmin.
Working alongside Sculptivate and Rockit we designed the set and assets, toured them, and then transformed run down shops in 3 key UK cities to raise sales, create awareness and generally shout about this latest and best addition to the gaming market.
Event Magazine http://www.eventmagazine.co.uk/ came to the London launch, featuring Radio1 DJs Chris Moyles and Tim Westwood. And here’s what they thought about it, and they even featured on the front cover!