Rik Haines
Freelance Event Production and Marketing-
Fenchurch AW10 Launch
Posted on January 17th, 2010 2,421 commentsAfter the success of the Spring/ Summer 2010 Collection launch, Fenchurch clothing asked Hyponik to produce and manage their Autumn/ Winter 2010 Collection.
The venue chosen was the Classic Car Club right by Old Street roundabout.
Normally a garage for a high market car club, over 100 cars were pain stakingly removed earlier in the week, and then on the Wednesday evening we cleaned the venue and transformed it into a glamourous party venue to show off the new collection.
7pm Thursday everything was ready to go as planned and 300 carefully invited guests feasted their eyes on yet another inspring collection from Fenchurch. Stem Design managed the food and complimentary Tuaca cocktails, and music was supplied by Toddla T, Mackeveli and party favourites The Nextmen.
See the timelapse of the set-up, event and de-rig here:
Hyponik – Fenchurch AW10 Production Timelapse from Rik Haines on Vimeo.
Here’s the full viral video of the whole night so that you can see the party and show in full swing. Video produced by Non Zero Productions, show produced and managed by Rik Haines and Hyponik London.
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Pull & Bear Shop Launch and Afterparty
Posted on October 4th, 2009 2,742 commentsHyponik were approached by the Hidden Agency to help with the forthcoming launch of massive Spanish clothing chain’s Flagship Store Opening on London’s Oxford Street.
Hyponik programmed the music at the after party and the shop launch and I was brought in to oversee all the production for the shop launch as well as the after party at The Bathhouse in Liverpool Street.
For the shop opening I dealt with all the technical side of things and the general logistics of doing a 200 capacity party with 3 live bands in a tightly packed clothing store in the heart of London’s shopping district.
Needless to say we did it, and live sets from Filthy Dukes and Crystal Fighters went down a treat to more than 200 specially invited guests, press and fashionable types.For the after party I projected the shops logo onto the walls and screens, added some moving lights to add wow factor when people walked up to the venue, and we sourced masks to add a masked ball edge to the proceedings.
The afterparty was rammed out by 11pm and featured the cream of London’s bass heavy scene to show the Spanish chain how people like things in London. Live sets by Drums of Death and Debruit, plus DJ sets from Joe Hotchip, Brackles, Cooly G and Patchwork Pirates rocked this amazing art deco venue.
Check the video here:

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World’s Smallest Festival
Posted on October 4th, 2009 919 commentsTwo film makers approached me to help them produce the World’s Smallest Festival.
They had a site in mind and the concept but they needed me to help make it a reality.
The festival was part of a 3 month project of theirs to make 1 million pounds to set up a film fund for budding film makers- www.blagamillion.com
The plan was to get a massive artist to play, but only allow 100 people to come along. People who wanted tickets had to text a number and then 100 were picked out of a hat.
I helped them source sound and lights and did all the licensing, health and safety, security and general event management.
This video explains a bit better than I can:
The day went very well and featured sets from Howard Marks, Arthur Smith, The Langley Sisters, Jarmean, The Popsocks and many many more, all nicely situated in a delightful back garden.
We’re now pitching the idea to various music festivals. Get in touch if you’re interested.
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Fenchurch SS10 Launch
Posted on July 18th, 2009 1,026 commentsLaunching the new season for Fenchurch and also the birth of Hyponik’s new events arm.
Adding to many years of event promotion and club nights across the capital, now helping brands and companies come up with interesting, individual and fun event solutions..
To kick start this company, Fenchurch asked us to produce their new season with a star studded Launch Party.
We sourced the venue, the sound, lights, decor, branding and generally gave them an awe inspiring event to start ten years in the business.
Village Underground in Shoreditch was the location and after showcasing their new collection, the event went on late into the night with dj sets from BBC Radio 1’s Annie Mac, Krafty Kuts and A Skillz from Finger Lickin’ Records.
Email me if you like the look of this and want something similar for your company or event.
www.hyponik.com
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BLOC Weekend Production Manager
Posted on June 7th, 2009 1,237 commentsThe largest event I production manage, BLOC is a 3 day electronic music festival in an off season holiday park. After the first 2 years at Pontin’s in Hemsby, Norfolk we’ve now tripled in size to the 6000 capacity Butlins Resort in Minehead, Somerset.
After meeting the guys many years ago in Brighton, when they decided to start a weekender they contacted me to take care of producing the event for them.
I organise all staffing, infrastructure, logistics and generally manage all the behind scenes work and crew that make it such an individual and ground breaking event!
BLOC prides themselves on cutting edge lighting, sound, decor and AV and it’s my job to make sure that we have the best people working with us to make this happen, and to make sure that it all works well together.
Please check out more about the festival here: www.blocweekend.com
Still in it’s early days, but the reputation of the festival is growing fast with an allegiant fan base, as well as top press and radio support from Radio 1’s Rob Da Bank and Mary Anne Hobbs. We’re also now hosting the Vapor Stage for Friday and Saturday at this year’s Glade Festival.
We’ve also recently hosted a room at Eastern Electrics in London as well as events in Paris at Le Batofar and a lot more afoot for later this year and 2010.

Here’s a taster of what to expect at BLOC2010
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Festival Production
Posted on June 7th, 2009 727 commentsSince 2000 have worked on a variety of festivals across the UK and in Spain.
Roles have ranged from artist liaison to production office manager, production manager, gate manager, stage manager and deputy production manager. Festival sizes range from 500 to 15000 to 150000!
In between these roles I’ve also done 2 years at the award winning dance music festival- Glade Festival.
www.gladefestival.com
………………………………….Glade started out as an area at Glastonbury many years ago and is now entering its 6th year as a standalone festival. In 2008 it won best Dance Music Festival at the UK Festival Awards.
Working alongside all of the 4 directors I helped them to create a smooth running event.
In 2008 the event was at the Wasing Estate in Berkshire. The areas I was involved in were:
Promotion- Street promo across the UK and online promotion
Community Liaison- Meeting with locals on a regular basis and managing a community liaison group, to raise dialogue between the festival and the locals. This also involved being involved in the licensing of the festival and speaking with locals during the event to answer any questions they may have had.
General Office Tasks- updating contact list, meal ticket allocation, answering general emails, organising on site workers, litter picker teams and other areas of pre and on site production.
In 2009 the festival moved to Matterley Bowl in Winchester where I carried out the following:
Marketing Manager- setting up a clear marketing timeline in the latter part of 2008 to ensure a clear plan of action of how to promote Glade 2009. I also had to find new ways of promoting the festival as well as advert planning, UK wide promo- online and street, competitions and media partnerships.
Community Liaison- Meeting with locals to advise them on the kind of festival we are, and hearing any problems they may have had with previous events.
Production- Organising venue managers and production office staff as well as over seeing the overall running of the festival.
More info at www.gladefestival.com
Here’s the promo real that we sorted to help advertise the event and let people know what to expect at Glade 2009.
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Other recent festivals I’ve been involved in include;
Glastonbury Festival- Production for Glade area (2008 / 2009)
Loop Festival- Production Office Manager (2007 / 2008)
BLOC Weekend- Production Manager (2007 / 2008 / 2009 / 2010) (see seperate section)
Lost Vagueness at Glastonbury- Production Office (2007)
Lost Vagueness at Electric Picnic- (2007)
Rocket Festival- Deputy Production Office Manager (2006 / 2008)
Bloom Festival- Production Office Manager (2006 / 2007)
Reading Festival- Gate Manager (2008 / 2009)
More info about my festival work is available on the Association of Independent Festival’s Website here:
www.aiforg.com -
Venue Sourcing
Posted on May 13th, 2009 2,006 commentsAs well as being able to source you the venue of your choice, whether it be field, warehouse, members club or simply just a pub, I can supply you with everything you may need- from soundsystem and lights to bar staff, cocktail bar, security staff, performers and musicians.
I also do bookings for this wonderful venue in the heart of Clerkenwell. Ideal for photo shoots, art shows and invite only events.Here are some more photos, but also email me (click icon in top right hand corner) if you want to have a look around or get more details:
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Product Launches / Experiential and Corporate Events
Posted on April 19th, 2009 1,578 commentsMy work in festivals has put me in good stead to transfer my skills over to corporate client facing events.
Recent work includes Beefeater 24 Product Launch with LV Events. A high budget event at Syon Park near Richmond with the client- Chivas Bros entertaining its reps from across the globe. After an initial reception in the stately home, guests were escorted into the Glass Pavilion where they were entertained my a variety of burlesque performances, musicians and sideshows. After this they were then shown into an exquisite ballroom where more music was on offer, including headliner Igloo & Hartley.
I was involved in the set-up and breakdown of the event. From general aesthetics to ensuring all the crew were looked after, working safely and generally that the high standards set out by our client were adhered to.
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I’ve also recently worked with Drive Productions on a publicity stunt/ pr exercise for GymBox at their City Branch.
I was the main point of reference for the client and made sure that the project was set-up on time and how the client wanted.
Drive Productions created an exercise machine that used humans as the weights. It sounds odd, but it received lots of publicity which was exactly what the client required.
Winner of Best Campaign at the International Excellence Awards and Highly Commended at the UK Event Awards
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Event Bar Management
Posted on April 19th, 2009 873 commentsFrom small bars to being part of the team running full scale bars at large music and sports events, I’ve been involved in the set-up, day-to-day running, stock management and breakdown of these bars and do so in a professional manner and working to the highest standards.
Working with companies such as Peppermint Bars at Glade and Secret Garden Party, Jam Events at Big Chill, Stokefest, Green Man and Coors at Battersea Evolution as well as smaller private events such as Kimberley, Festinho and many others.
This summer I ran the bars for the second year running at Festinho- a great festival that you all should attend, and all for the ABC Trust- Action for Brazilian Street Children.
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Stage Management and Artist Liaison
Posted on April 19th, 2009 1,169 commentsSince 2000 I’ve stage managed at various community run events, festivals, club nights and gigs across the UK. As well as keeping the stages running on time and to schedule, I also ensure that the stage runs safely and calmly. In addition to the work on the day I make sure that all the tech teams have the artist tech riders before the event so that there no sudden surprises on the day.

I’ve also been involved in the backstage artist liaison side of things, and as I’ve stage managed as well I know the importance of getting the musicians and performers to the stage in plenty of time, and briefed with exactly what is happening so they know how the stage is run.

Previous clients include Lost Vagueness (Glastonbury Festival, Electric Picnic, The Coronet), Continental Drifts, Harmony in the Community, Rocket Festival (Spain), Southwark Council and Arumdo.
Please see links for more info on these companies.





